When an event becomes official

Many times we're called or contacted by folks wanting to know if it's true if artist A, B, or C are coming. The caller or writer will say they "heard" it. Sometimes it's true, sometimes not. In this new world of social media like facebook, twitter, blogs, chat sites and so forth many things are leaked or speculated about. A classic example was for WWE Raw the past few weeks. Some of our fans heard that Raw was coming and further that Toby Keith was going to be a special guest. This is one case where we knew Raw was indeed coming October 25.

Some of our fans on facebook asked us about it. At first we weren't able to confirm it. Eventually we could. The reason we couldn't confirm early on is there is a process that needs to happen before a venue (in this case Resch Center) can officially announce a show is coming. Even if WWE had something on their Web site or in their magazine, we can't confirm a show until the promoter or show gives us the green light. I'm sure it seems kind of silly sometimes when it seems obvious to you that a show is coming here, but we can't say anything. Until we get the green light, nothing is official on our end. The best example of that is when I first started here nearly 10 years ago. It seemed a sure bet to many NSYNC was going to play at Lambeau Field. In fact, the band had it on their Web site - date and all. We knew there was some talk about it, but we also knew it was not a done deal. And guess what? It never happened. We've already had concerts booked, a contract signed and it still fell through. It's kind of the nature of our business.

So the next time you "hear" a show is coming to the Resch and you ask us about it and we don't or can't confirm it, you'll know why.