Taking the plunge at Lambeau

It's a big day for us in many ways. Exciting because PMI Entertainment Group and the Green Bay Packers have announced Kenny Chesney is coming to Lambeau Field June 11, 2011. As promoters of the concert, it's clearly our biggest venture as far as risk that this company has ever taken. It's been a long process, but we're thrilled to be working with the Packers to bring this huge concert here. And it will be huge. It'll be unlike anything this area has ever seen as far as a concert is concerned. It'll take several days to set up the large production and will have a ton of trucks and buses. Capacity will be close to 50,000 people and those folks will hear about 6 hours of entertainment with Uncle Kracker the opener followed by Billy Currington and then a full set by Zac Brown Band and a full set by Kenny Chesney. It will likely be a gauge for possible future concerts at Lambeau.

I've already heard "geez, more country, what about rock?" The fact is there aren't a lot of touring stadium shows out there - rock, country or whatever. Some won't work at Lambeau because of unique set-ups that could destroy the field. We also have a limited window of opportunity because of the football season which means a concert could feasibly be held from possibly late May to late June or so. Trust me, if a huge rock concert presented itself that could work, we'd do it! The same goes for booking the Resch Center. There isn't a lack of rock shows by choice. It's about opportunities and numbers that work. There are a lot of country tours out there that do work for the Resch. That's the simple explanation. I'm not the biggest country fan myself. Having said that, it's going to be one heck of a party at Lambeau next June.